The numerator of the expression is $$\log \left(\frac{1-x^{r+1}}{1-x}\right)$$ (not $r$ as you wrote in the post) and the denominator is $(e^x-1)$ as you noticed. You can expand the logarithm as the difference of two terms and apply L'Hospital's Rule as suggested by André Nicolas. This should work very quickly.
Another solution would be Taylor expansion as suggested by mookid taking into account the fact that, when $x$ goes to $0$, $x^{r+1}$ is negligible compared to $x$. So, you are basically let with the limit of $$-\frac{\log (1-x)}{x}$$ for which whatever method will take you to the result.