Solve the equation by the method of characteristics.
The characteristic ODE are as follows.
$\dfrac{d x}{ d t} =a$, $\dfrac{d u}{ d t} = d$, $\dfrac{d y}{ d t} =b x +c u -1$,
with initial conditions $x(0) = x_0$, $u(0) = 0 $, $y(0) = 0$ at $t=0$.
By solving the first two characteristic ODE, there are
$x = x_0 + a t $ and $u = d t$.
By substituting $x,u$ into the third characteristic ODE, there is
$\dfrac{d y}{ d t} = b x_0 -1 +(ab +cd) t $, with $y(0) = 0$.
The solution is $y = (b x_0 - 1) t + \dfrac{1}{2} (ab + cd) t^2$.
By substituting $x_0$ into $y$, there is
$y = (b(x - at) - 1) t + \dfrac{1}{2} (ab + cd) t^2 = (b x - 1) t + \dfrac{1}{2} (cd - ab) t^2 $, which is
$\dfrac{1}{2} (cd - ab) t^2 + (b x - 1) t - y =0$.
(1) If $cd \neq ab $, then $t = \dfrac{1-bx \pm \sqrt {(bx -1)^2 + 2 (cd - ab) y}}{cd - ab}$.
Notice that $y = 0$ at $t = 0$, $ t = \dfrac{1-bx - \sqrt {(1-bx)^2 + 2 (cd - ab) y}}{cd - ab}$.
Thus, the solution of the PDE is $u = \dfrac{d}{cd -ab} \Bigg(1-bx - \sqrt {(1-bx)^2 + 2 (cd - ab) y} \Bigg)$.
(2) If $cd = ab $, then $t = \dfrac{ y }{bx - 1}$.
Thus, the solution of the PDE is $u = \dfrac{ d y }{bx - 1}$.
Remark: Note that the solution is not defined on the whole plane and the regularity of the solution needs further discussion.