The $i+j \neq k$ condition is quite annoying to work with. I didn't check but I suspect $L$ actually satisfies the pumping lemma, despite being not regular.
Using closure property, you can try to bring the problem back to another well knwon non-regular language, on which the proof using pumping lemma works well. The point is that, here somehow a potential automaton for this language should discriminate (when $i=0$) words like $1^{k}0^{k}$ to reject them, but $L'=\{1^{k}0^{k} \mid k \geq 0\}$ is well-known for not being regular (straight-forward proof using pumping lemma).
Now, here is a more formal proof : if $L$ was regular, then its intersection with the regular language $1A^*$ of words beginning with $1$, which is $L \cap 1A^* = \{1^{j}0^{k} \mid j \neq k\}$ should be regular. Taking the complementary language, it should again remain regular (regular languages are closed by intersection and complementation). Then, intersecting the complementary with $1^*0^*$ (to rule out all other complicated words induced by the complementation) it should be regular, but you get $L'$.