Notation: since the circle is fixed, take the radius of the circle to be $R$ and the angle opposite $AB$ as $\alpha$. Take angles $\angle PAB$ and $\angle PBA$ to be $\beta$ and $\gamma$ respectively.
For $(i)$, $PA\times PB=2R\sin \beta\times 2R\sin\gamma$. Since the circle is fixed, we need to maximize $$\sin \beta\times \sin\gamma$$ or maximise$$\cos(\beta-\gamma)-\cos (\beta+\gamma)$$ or $$\cos (\beta-\gamma)+\cos\alpha$$ Now, $\alpha$ is fixed. So we need to take the max value of $\cos (\beta-\gamma)$, which is $1$, and occurs when $\beta=\gamma$, or when $P$ is the point of intersection of the circle and the perpendicular bisector of the chord AB in the major segment.
For $(ii)$,
Using the sine rule, we need to maximize $$2R(\sin\beta+\sin\gamma)$$ or $$(\sin\beta+\sin \gamma)$$ since $R$ is fixed. Now $$(\sin\beta+\sin \gamma)=2\sin\left( \dfrac{\beta+\gamma}{2}\right)\times \cos \left(\dfrac{\beta-\gamma}{2}\right)=2\cos \dfrac {\alpha}{2}\times\cos\dfrac {\beta-\gamma}{2}$$ Since $\alpha$ is fixed, in order to maximize the required expression, we take the max value of $\cos \left(\dfrac{\beta-\gamma}{2}\right )$, which is $1$,and occurs when $\beta=\gamma$, or when $P$ is the point of intersection of the circle and the perpendicular bisector of the chord $AB$ in the major segment.