Let $f(x,y) = xy$ and define $$C = \{ (x,y) : xy \geq 1 \}.$$
The Hessian of this function is indefinite and has positive and negative eigenvalues. But we know the set $C$ is convex since this is just the epigraph of $1/x$. So what is wrong?
Addendum: $$epi(f) = -C = \{(x,y): -xy \leq -1 \}$$
$$H(f) = \begin{bmatrix} 0 &-1 \\ -1&0 \end{bmatrix}$$
and $$Det(H) = -1 <0$$ so it is concave. But $xy \geq 1$ is convex in $\mathbb{R}^2.$