Let $z,z_2,z_3,z_4$ be four points on the extended plane. Their cross-ratio $(z,z_2,z_3,z_4)$ by definition is the image $Tz$ of $z$ under the Möbius transformation $T$ that sends $z_2,z_3,z_4$ to $0,1,\infty$ respectively.
According to L. Ahlfors on Complex Analysis, 3rd edition, page 79, to prove that the cross-ratio of four points is a real number exactly when the four points lie on a line or a circle, it suffices to show that "the image of the real axis under any [Möbius transformation] is either a circle or a straight line." He says this is obvious since $Tz=(z,z_2,z_3,z_4)$ is real exactly when it is on the image of the real line under the transformation $T^{-1}$ which is also a Möbius transformation.
He says in his book that "indeed, $Tz=(z,z_2,z_3,z_4)$ is real on the iamge of the real axis under the transformation $T^{-1} $ and nowhere else." How does the theorem follow?