I am trying to forecast future revenue and expenses in a company. In the past I used moving average method but later I am more inclined to try to do that by using monte carlo simulation. I am wondering can i use simple random walk pattern for that like for stocks? I also read in here Forecasting Future Revenue Data For ROI Calculation that Vasichek approach is acceptable, but in there I am a bit vary because parameters a and b which should be chosen by the user, so my second question would be if there are any guidance how to chose a and b dependent on the industry or data (i.e common values)?
Thank you.