I am reading Pliskas Introduction to mathematical finance. And I am at single period models. It is the law of one price I am having a hard time of understanding.

I have some questions about this:
On Wikipedia I read the the law of one price means that there is only one price for each item, and it is fixed. However in the model introduced in the book there is allready a price process defined, so isn't there already one price for each item?
Also why is itnot realistic that two persons who start with a different amount of money(different $V_0$) will end up with the same amount of money?