The question is almost posted in the title and one thing to put is that
$$\vert C \vert : = \big\{ ( \vert x \vert , \vert y \vert )\in [0, +\infty)^2 \, : \,\, (x, y)\in C \,\, \big\} $$
If $C$ is bounded, then it is quite easy to construct an example in which $\vert C \vert $ is not convex. I appreciate it if someone can provide some idea to attack the unbounded case.