[EDIT] Thanks for accepting. This is an even more straightforward approach:
$$\begin{align}
S&=2^0+2^2+2^4+ \cdots +2^{2m}\\
&=4^0+4^1+4^2+\cdots +4^m\\
&=\frac 13 (4^{m+1}-1)\end{align}$$
$$\begin{align}
S'&=2^1+2^3+2^5+ \cdots +2^{2m+1}\\
&=2(4^0+4^1+4^2+\cdots +4^m)\\
&=\frac 23 (4^{m+1}-1)\end{align}$$
[ORIGINAL ANSWER] Consider the case where $n$ is even, i.e. $n=2m$.
Let
$$\begin{align}
S&=2^0+2^2+2^4+\cdots +2^{2m}\\
2S&=2^1+2^3+2^5+\cdots+2^{2m+1}\end{align}$$
Adding:
$$\begin{align}3S&=2^0+2^1+2^2+2^3+2^4+\cdots+2^{2m+1}\\
&=\sum_{r=0}^{2m+1}2^r\\
&=2^{2m+2}-1\\
S&=\frac 13 \left(2^{2m+2}-1\right)\\
&=\frac 13 \left(4^{m+1}-1\right)\end{align}$$
Similarly, for the case where $n$ is odd, i.e. $n=2m+1$,
$$\begin{align}S'&=2^1+2^3+2^5+\cdots+2^{2m+1}\\
&=2(2^0+2^2+2^4+\cdots +2^{2m})\\
&=2S\\
&=\frac 23 \left(4^{m+1}-1\right)\end{align}$$