Treating $\exp(x)$ and $\ln(1+x)$ as formal power series, since $\ln(1+x)$ has no constant term, one may compose these to obtain formal power series $\exp(\ln(1+x))$. Series for $\exp(x)$ and $\ln(1+x)$ have nonzero radius of convergence, therefore $\exp(\ln(1+x))$ has nonzero radius of convergence.
Moreover, we know that $\exp(\ln(1+x)) = 1+x$ if we treat these as functions from $\mathbb{R}$ to $\mathbb{R}$. Therefore the power series for $\exp(\ln(1+x))$ is just $1+x$.
What follows is that $\exp(\ln(1+A)) = 1 + A$ for all matrices $A$ in some neighbourhood of the zero matrix (i.e. in a ball of radius $r$ which is less than the radius of convergence of $\ln(1+x)$ and the radius of convergence of $\exp(\ln(1+x))$).
This argument holds for matrices as well as any other Banach algebras.