Let $A$ be a $C^\ast$-algebra and let $\widetilde{A}$ denote its unitisation. Define a norm on $\widetilde{A}$ as $\|(a,\lambda)\| = \sup_{\|b\|=1} \|ab + \lambda b\|$.
I could show that $\|(a,\lambda)^\ast (a,\lambda)\| = \|(a,\lambda)\|^2$ using the submultiplicativity of the norm but now I'm having trouble showing it is submultiplicative.
Please could someone help me and show me how to show
$\displaystyle \|(a,\lambda)(b,\mu)\| \le \|(a,\lambda)\| \|(b,\mu)\|$?