One thing newcomers to TeX or MathJax often get wrong is that they
write something like $sin(x)$ instead of $\sin(x)$ - the point being
that common mathematical functions with names consisting of several
letters are usually typeset in non-italic letters as opposed to the
names of variables. So, if you write sin
you'll get $sin$ typeset as if you meant to multiply the variables
$s$, $i$, and $n$ while with
\sin it looks much better.
[In case this is new to you: Should you need something like
$\operatorname{diag}$ where \diag
is not defined, you can for example use \operatorname{diag}.]
This is for example explained in Knuth's TeX book in the chapter about the "fine points of mathematics typing". However, there are at least two other situations where I think non-italics are also to be used:
The Leibniz notation should not be used like this: $\frac{{\color{red}d}^2y}{{\color{red}d}x^2}$, but rather like so: $\frac{\mathrm{{\color{red}d}}^2y}{\mathrm{{\color{red}d}}x^2}$, because we're not talking about a variable $d$ but an operator $\mathrm d$.
Well-known constants should not be typeset in italics because, well, they're not variables. So, Euler's identity is not ${\color{red}e}^{{\color{red}i}\pi}-1=0$ but $\mathrm{\color{red}e}^{\mathrm{\color{red}i}\pi}-1=0$.
[For the record, Knuth's TeX book doesn't agree with this.]
I've already learned from this question that in case of the Leibniz notation there's actually an international standard saying it should be done like this, but that still leaves a couple of questions open for me:
What is the history of these typographical conventions? (Or maybe one should better ask when and why typesetters started to use italics for variables.)
Does the ISO-80000-2:2009 standard (which sadly is not accessible to mere mortals) say something about $\mathrm e$ vs. $e$ and $\mathrm i$ vs. $i$?
How do publishers of mathematical books or papers deal with this? Have you ever encountered one who insisted on getting things like the above "right" one way or the other?
[My apologies for cramming several questions into one, but I think they are all intimately related.]
ISO-80000-2:2009– Alice Ryhl Sep 17 '14 at 13:48