I would like a clarification to an exercise in Brezis' Functional Analysis. Exercise 1.19(2) says
Let $E$ be a normed vector space. Let $F:\mathbb R \rightarrow (-\infty, +\infty]$ be a convex lower semi continuous function such that $F(0)=0$ and $F(t)\geq t$ $\forall t\in \mathbb{R}$. Set $\phi (x)=F(\|x\|)$. Prove that $\phi$ is convex, lower semi continuous and that $\phi^{\ast}(f)=F^{\ast}(\|f\|)$ $\forall f\in E^{\ast}$.
Now I can prove everything except for the last statement, where I can't understand something. The book defines the conjugate function of $\phi:E\rightarrow (-\infty, +\infty]$ to be $\phi^{\ast}:E^{\ast}\rightarrow (-\infty, +\infty]$ with $$ \phi^{\ast} (f) =\sup_{x \in E}\{ \langle f , x \rangle - \phi (x)\} $$
With this in mind, the $F^{\ast}$ of the exercise should take as argument elements of $\mathbb{R}^{\ast}$, that is continuous linear functionals $g:\mathbb R\rightarrow \mathbb R$. In this case it takes $\|f\|$, where $f\in E^{\ast}$, so $f:E\rightarrow \mathbb{R}$. I can't understand how this can happen. Surely $\|f\|$ can't be just the norm of $f$ since it would not be linear. So my question is: what is $F^{\ast}(\|f\|)$ supposed to mean in this context?
Please don't offer any hints on how to solve the exercise!