There’s more than one way to obtain this expression. Below, I’ll fill out the details outlined by Atkinson:
Suppose
$x_{n + 1} = x_n - \frac{{f\left( {x_n } \right)\left( {x_n - x_{n - 1} } \right)}}{{f\left( {x_n } \right) - f\left( {x_{n - 1} } \right)}}$
and let $\alpha$ be a zero of $f$ (you neglected to mention this property of $\alpha$ in your question).
Then,
$\alpha - x_{n + 1} = \alpha - x_n + \frac{{f\left( {x_n } \right)\left( {x_n - x_{n - 1} } \right)}}{{f\left( {x_n } \right) - f\left( {x_{n - 1} } \right)}} = \alpha - x_n + \frac{{f\left( {x_n } \right)}}{{f\left[ {x_{n - 1} ,x_n } \right]}}$
where in the denominator of the last term, I’m using standard divided difference notation. This can further be rewritten as
$\alpha - x_n + \frac{{f\left( {x_n } \right)}}{{f\left[ {x_{n - 1} ,x_n } \right]}} = \frac{{\left( {\alpha - x_n } \right)\left( {\alpha - x_{n - 1} } \right)}}{{f\left[ {x_{n - 1} ,x_n } \right]}}\left( {\frac{{f\left[ {x_{n - 1} ,x_n } \right]}}{{\left( {\alpha - x_{n - 1} } \right)}} + \frac{{f\left( {x_n } \right)}}{{\left( {\alpha - x_n } \right)\left( {\alpha - x_{n - 1} } \right)}}} \right)$
Note that we can rewrite the parenthesized term in the right hand expression as
$\left( {\frac{{f\left[ {x_{n - 1} ,x_n } \right]}}{{\left( {\alpha - x_{n - 1} } \right)}} + \frac{{f\left( {x_n } \right)}}{{\left( {\alpha - x_n } \right)\left( {\alpha - x_{n - 1} } \right)}}} \right) = - \left( {\frac{{f\left[ {x_{n - 1} ,x_n } \right] - \frac{{f\left( \alpha \right) - f\left( {x_n } \right)}}{{\left( {\alpha - x_n } \right)}}}}{{\left( {x_{n - 1} - \alpha } \right)}}} \right) = - \left( {\frac{{f\left[ {x_{n - 1} ,x_n } \right] - f\left[ {x_n ,\alpha } \right]}}{{\left( {x_{n - 1} - \alpha } \right)}}} \right)$
This is the negative of a second-order divided difference that we can write as $- f\left[ {x_{n - 1} ,x_n ,\alpha } \right]$. Therefore,
$\alpha - x_n + \frac{{f\left( {x_n } \right)}}{{f\left[ {x_{n - 1} ,x_n } \right]}} = - \frac{{\left( {\alpha - x_n } \right)\left( {\alpha - x_{n - 1} } \right)}}{{f\left[ {x_{n - 1} ,x_n } \right]}}f\left[ {x_{n - 1} ,x_n ,\alpha } \right]$
Atkinson’s expression then follows from the mean value theorem for divided differences. Note that in Atkinson’s expression, $\xi _n$ is some (not any) point which lies between the min and max of the elements of $x_{n - 1}$, $x_n$, and $\alpha$ and $\zeta_n$ is some (not any) point which lies between the min and max of the elements of $x_{n - 1}$ and $x_n$.