There is no uniform procedure as such.
In this case, though, a fairly straightforward approach works. Let's start on the left. We want to find a counting problem whose answer is $k \binom nk$. Maybe we don't see how to do that. Let's take a piece of it, then: find a counting problem whose answer is $\binom nk$. That's easy — the process is picking $k$ objects from $n$ objects. Now, what about that $k$? It's multiplied onto the $\binom nk$, so maybe it's an instance of the Rule of Product:
Choose $k$ objects out of $n$ objects, and then [do something that can be done in $k$ ways].
Well, once you've chosen $k$ objects from $n$, what is there that one could do next, that involves a choice among $k$ alternatives?
Once you've got that, you've got a procedure that can be performed in $k\binom nk$ ways. Then try to think of another procedure which would have the same effect, but which would naturally be counted as $n\binom{n-1}{k-1}$.