Hint:
As $f$ is concave and differentiable, it should lie below all its tangents, that is:
$$ f(b)\leq f(a)+f'(a)(b-a) $$
for all $a,b \in[0,1)$.
On the other hand, for $g$ (easily seen to be differentiable on $(0,1)$) we have:
$$g'(z) = \frac{zxf'(zx)-f(zx)}{z^2} $$
which can be proven (using above observation and $f(0)=0$) to be less than or equal to $0$ for all $z\in (0,1)$, hence $g$ is decreasing on $(0,1)$.
Note:
Note that $g(0)$ doesn't exist, so one might want to restrict the domain of $g$ to $(0,1)$. Alternatively, one can define $$g(0) := \lim\limits_{t\to 0}g(t) = \lim\limits_{t\to 0}\frac{f(tx)-f(0)}{t-0}=xf'(0),$$
in which case:
$$ g(0)= xf'(0) \geq g(z)=\frac{f(zx)}{z}$$
for all $z\in (0,1)$, again due to the initial observation. So, in this case, $g$ is decreasing on $[0,1)$.
Note also that one should have $x\in (0,1]$ or should enlarge the domain of $f$, say to $[0,\infty)$, otherwise one can't apply $f$ to $zx$ as it may not be in $[0,1)$.