Add the first column to the second and the third column. Follow up by adding the first row to the second and the third row. You then have the matrix
$$\pmatrix{-2a & b-a & c-a \cr b-a & 0 & 2(b+c) \cr c-a & 2(b+c) & 0}$$
It follows that $b+c$ divides the determinant. (Expand by the first row.) Since the determinant must be symmetric in $a,b,c$, it also has $a+b$ and $c+a$ as factors. Since it is a homogenous third degree polynomial in $a,b,c$, it must be on the form
$$ k(a+b)(b+c)(c+a) $$
for some constant $k$. Consider the case $a=b=c={1\over 2}$, and compute the determinant to obtain $k=4$.