I am looking at a paper which asserts the following equality relating a non-unitary isometry. There is no explanation given for this, and I cannot figure out why this is true:
Here is the proposition: Let $A$ be a unital $C^*$ algebra (some norm closed subalgebra of $B(H)$ where $H$ is a Hilbert space, containing the identity), and let $v$ be a non-unitary isometry. Moreover let $\lambda, \rho$ be positive scalars satisfying $0< \lambda, \rho < 1$. Then we have the following claim,
Claim: $\left|\left|{\rho v - \lambda } \right|\right|= \rho + \lambda$.
I can't seem to find out why this is true (and it certainly does not seem obvious to me).
I cannot even show this for the unilateral shift (i.e. the map that sends $e_i \rightarrow e_{i+1}$ for $i \in \mathbb{N}$ on $\ell^2(\mathbb{N})$).
Here are some things that I tried: First that the inequality $\lvert\lvert {\rho v - \lambda } \rvert\rvert \leq \rho + \lambda$ is obvious. Thus if our $C^*$ algebra is isometrically isomorophic to some subalgebra of $B(H)$ for some Hilbert space $H$, then if we choose normalized $x \in ran(v)^{\perp}$ then $\lvert\lvert {\rho v(x) - \lambda(x) } \lvert \lvert = \sqrt{\rho^2+\lambda^2}$ , but this is not enough to show the equality.
Another hope is to use the $C^{*}$ property and write $\lvert\lvert {\rho v - \lambda } \lvert \lvert ^2 = \lvert\lvert ({\rho v - \lambda })^{*} ({\rho v - \lambda })\lvert \lvert = \lvert\lvert \rho^2+ \lambda^2 - \rho \lambda (v+v^*)\lvert \lvert $ and say something about this quanity and maybe use spectral properties (i.e. use the spectral theorem in a meaningful way) of the self adjoint operator $v+v^*$, but I am unsure how to proceed.